About

we are strategic.
we are innovative.
we are human.
we build brands with Soul.

Soulsight is an iconic brand design agency. We believe the soul of the brand is its emotional connection to the consumer. Uncovering the brand soul enables the brand to engage the consumer on an emotional level which is designed to connect and communicate in a way that creates desire, elicits joy and builds brand loyalty.

Led by a team of multi-disciplined, strategic creatives who believe in the power of consumer-centric, design-driven branding, our mission is to build Soulful brands through strategic design. Our core values of Creativity, Respect, Honesty, Trust and Courage are integral to our mission, our culture and our client partnerships.

Building Soulful Brands Through Strategic Design™

We pride ourselves in the ability to consistently deliver inspiring, category-leading creative and insights-driven strategic guidance for the some of the world’s best-loved iconic brands.

STRATEGY

Partnering with our clients in all phases of marketing strategy; identifying the opportunity, target audience, positioning, personality and image as well as creating the communication messages.

BRANDING

Creating touchpoints to establish a holistic brand identity system. The more comprehensive and consistent a brand identity, the more meaningful, ownable, and memorable the brand will be.

PACKAGING

Developing innovative, strategic, and engaging packaging design that tells an emotionally compelling story that connects with consumers and engenders lasting brand loyalty.

STRUCTURAL

Effective, total packaging solutions that enhance brand positioning, protect the contents, and create a strong visual merchandising vehicle for the product that communicates a strategically designed, holistic brand.

BRANDS WE'VE WORKED WITH

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