Leadership Team

  • Ann Werner
    Founding Principal
  • James Pietruszynski
    Partner,
    Creative Director
  • Adam Ferguson
    Partner,
    Creative Director
  • Erin Paul
    Director of Strategy
    and Account Service
  • Jerusha Schvey
    Senior Account Manager

"It is amazing to see the results when our strategy work gets to the core of a business. Often times, that core, or brand soul, has been lost. Our job is to find it, bring it to life, and help clients see themselves anew."

Erin Paul

Director of Strategy and Account Service

Erin is a strategic leader and creative problem solver for a wide range of brand challenges. Her years spent as a designer have given her the unique ability to understand both sides of the the process and to be an effective translator between strategic objectives and design solutions. Tapping into this “whole brain” mentality to bring clients innovative solutions is her pursuit and passion. This is not only evident in her day to day role at Soulsight, but also in the classes she teaches at Northwestern University. In the classroom, Erin shares her knowledge on brand strategy and design thinking with undergraduates and graduate students looking to tap into the competitive edge that design based in sound strategy can bring to brands. With a creative bent and talent for imagining brand possibilities, Erin blurs the disciplinary lines to bring clients unique solutions for the most challenging problems.