ROCHESTER RUNNING

ROCHESTER RUNNING

RUN THE ROC

Soulsight was asked to develop a visual brand identity, as well as interior and exterior design elements for a brand new, independent, locally owned athletic shoe and apparel store in Rochester, NY called Rochester Running Company. The brainchild of a community firefighter, the goal was to create a one-of-a-kind store, with a fun and laid back atmosphere, where runners of all levels and ages could gather, share stories, organize group runs and support and foster the growth of the Rochester running community together. What first began as a simple brand identity project quickly transformed into a uniquely branded platform for an entire community of runners.

SERVICES USED

Branding

Strategy

Merchandise

Environment

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