REESE’S PEANUT BUTTER CUPS

REESE’S PIECES PEANUT BUTTER CUPS

#cupfusion

Soulsight was challenged by The Hershey Company to create packaging that captured the experience created through the combination of two iconic favorites: Reese’s Peanut Butter Cups and Reese’s Pieces. In addition, we developed multiple touchpoints that inspired a social media explosion, including the smirking emoji that became the brand’s spokesperson.

SERVICES USED

Branding

Packaging 

Strategy

Brand World 

Point of Sale

REESES_MAIN-minREESES_MAIN-min

“Soulsight delivered an entire brand world fueled by a suite of strong design elements – on and off pack – that brought this idea to life across multiple touchpoints. When passion, strategic thinking and killer creative come together, the results would not be anything less than amazing.”

— Fernanda Amarante, Design Manager, Global Design, The Hershey Company

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