Soulsight was challenged by The Hershey Company to create packaging that captured the experience created through the combination of two iconic favorites: Reese’s Peanut Butter Cups and Reese’s Pieces. In addition, we developed multiple touchpoints that inspired a social media explosion, including the smirking emoji that became the brand’s spokesperson.
“Soulsight delivered an entire brand world fueled by a suite of strong design elements – on and off pack – that brought this idea to life across multiple touchpoints. When passion, strategic thinking and killer creative come together, the results would not be anything less than amazing.”
— Fernanda Amarante, Design Manager, Global Design, The Hershey Company