MILLER HIGH LIFE

MILLER HIGH LIFE

THE CHAMPAGNE OF BEERS

Soulsight was asked by MillerCoors to redesign Miller High Life, one of the most treasured brands in their portfolio. After conducting a deep dive into the archives at the brewery in Milwaukee, we were truly inspired by the unparalleled heritage that we had to work with. By reinforcing undeniable quality and leveraging vintage branding, the new design system speaks to core drinkers and intrigues the new beer drinking generation. The Champagne of Beers lives on!

SERVICES USED

Branding

Packaging

Strategy

Brand World

Merchandise

SCENE-FAMILYSCENE-FAMILY
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