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Premier CPG Branding Agency

We Build Brands With Soul

25+ years in, we bring big-agency firepower and startup speed to CPG, building brands that don’t just scale but lead and redefine their categories.

Our S.O.U.L. process turns insight into impact – cutting through complexity, sharpening positioning, and creating brand experiences that people choose, remember, and buy.

Various Folgers coffee packages designed by Soulsight CPG agency, including French Roast, Black Silk, Toasty Hazelnut, and 1850 blend, arranged on a red background.

Folgers

Brand Architecture • Brand Identity • Visual Identity • Packaging • Copywriting • Brand Standards

Blue Moon beer logo with blue background and a large blue moon in the center by Soulsight.

Blue Moon

Brand Architecture • R.I.S.E. Asset Analysis • Brand Identity • Visual Identity • Packaging • Brand Standards

Animated character from the Keebler elves, with gray hair, wearing a red hat, green coat, yellow tie, and red vest, standing against a yellow background, with the Keebler logo and the words "Magic is Here".

Keebler

Brand Identity • Visual Identity • Packaging • Photography • Copywriting • Brand Standards

Ritz brand logo by Soulsight agency. Stack of plain cookies topped with a piece of cheese on a red background.

Ritz

Brand Identity • Visual Identity • Packaging • Copywriting • Out-of-Home • Brand Standards

Colorful box of Vizzy hard seltzer with tropical flavors, with cans of Pineapple Mango, Papaya Passionfruit, Blueberry Pomegranate, and Strawberry Kiwi, and two cans of Vizzy hard seltzer on either side.

Vizzy

Brand Identity • Visual Identity • Packaging • Copywriting • Photography • Brand Standards

Dry Idea package design by Soulsight.

Dry Idea

Brand Positioning • Brand Identity • Visual Identity • Packaging • Copywriting • Photography • Brand Standards

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We Are Built Different

Our leadership has been together for over a decade, so decisions are quick, collaboration is easy, and the work moves faster. Built on Midwestern values, we work hard, talk straight, value partnership beyond projects, and can be counted on to deliver exceptional without ego.