Limited by a historical focus on beer brewing credentials, MillerCoors was in need of a new, global corporate identity to better reflect its growing portfolio of beverage offerings.

To create a unifying culture across the organization, the MillerCoors name was shifted to Molson Coors while Beverage Company was added to open opportunities into new categories. Inspired by the rich histories of both Molson and Coors brands, we developed a contemporary treatment that paid homage to the past while conveying vision for the future.

We expressed Molson Coors Beverage Company’s forward-looking perspective, by evolving the beer pint icon into an iconic looking glass. The familiar, warm color palette, that represented a strong portfolio of beer brands was complemented by a fresh blue to symbolize the expansion into the broader beverage category. Further strengthened by a modern visual identity, Molson Coors Beverage Company is primed for future success.

Gavin Hattersley, Chief Executive Officer