Unmistakably Nashville, Distinctly Titans.
Brand Strategy, Brand Identity Development, Brand World, Merchandise, OOH Advertising, Digital, Social, Experiential, Activation Guidelines
Challenge
A Goal of Epic Proportions.
Struggling to maintain relevancy in Nashville’s rapidly progressing culture, the Tennessee Titans sought to evolve their brand in order to strengthen affinity and drive fan engagement.
METHOD
Shattering Myths. Forging Legends.
Insights from primary and secondary research inspired us to walk away from cliches in favor of celebrating the dynamic characteristics, values and beliefs of Nashville and its people. Respecting the city’s rich history, we tore through convention to reveal the true Nashville of today and tomorrow.
SOLUTION
Together We Are Titans.
Through a 360° “heritage-meets-progress” brand expression, we forged an authentic connection between the Tennessee Titans and its community. In partnership with franchise leadership we were able to take the Tennessee Titans from a team that plays in Nashville to Nashville’s team.
“Soulsight was able to develop a powerful brand positioning that incorporated the best aspects of the current state of the franchise, while challenging our existing conventions to push us in a forward, progressive direction."
Gil Beverly, SVP & Chief Marketing and Revenue Officer Tennessee Titans