Uniting an Icon Under One Moon

Best known for its flagship Belgian White, Blue Moon Brewing Company had been seeking new consumers in new occasions through branded innovations. While the new sub-brands expanded relevancy, the result was a disjointed look and feel. 

To position Blue Moon for its next phase of growth, our team worked with the #1 craft beer brand to unify the portfolio through a new Blue Moon Brewing Company identity, optimized brand architecture, and cohesive packaging design system. Our team tapped into the creativity at the heart of the craft beer movement to shine a new light on this iconic craft brand, ensuring it’s bigger, bolder, and brighter for years to come.