VIZZY BRAND RENOVATION
Celebrating
our Vibe
Bursting onto the seltzer scene in 2020, we helped Vizzy break through the sea of all white packaging and low cal claims with a vibrant visual identity system and dual flavor strategy. As competitors followed suit with bright and colorful packaging, Vizzy needed a refresh to bring new power to its distinctive assets.
Our team reinvigorated our original visual identity system with bolder branding and more dynamic shape language. The result was a unified packaging design system that broke through on shelf with a vibrant vibe all its own.
Brand Identity, Visual Identity, Copywriting, Packaging, Out-of-Home, Brand Standards
Services
Our core packs are selling more and selling faster. They are popping at retail and there’s a lot of excitement around Vizzy’s new look.
- Liz Cramton, Molson Coors
